In this day and age, people want to be loved. And even more than people want to be loved, they need to be loved. Thankfully, we serve a God who is love. And, although people who know God often fail at demonstrating love, we know that God is a God who never fails. This does not, however, negate our responsibility to strive to show His love to others. We must take scripture to heart and love one another. This is a command and not just a principle for us to consider.